http://video.stevebeecham.com/media/348927

This is the time of the year that we think about Santa Clause.

The problem is we think about what he is going to bring to us!

But I want you to do something different this year. Be Santa for your customers and friends, not just your family.

Since the holiday season slows down business, others are more open than ever to longer and deeper conversations- Use this opportunity to your advantage! While you’re talking to them, think about what YOU can do for THEM. Be their Santa Clause!!

They may need to meet a new customer which you could introduce them to, or they may need a mentor, a babysitter, a tax guy, you name it!

During the conversation, ask them what they need to achieve their goals and see how you can help them with that.

Just focus on bringing value to them this Christmas season.

Be Santa for them!